Instant coffee business

 

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🔥 HOW TO START “COFFEE CARD / SQUEEZE COFFEE” BUSINESS IN INDIA

1️⃣ What Is This Product?

This is a liquid coffee concentrate packed inside a flat squeeze card.
Users just fold, press, and mix into water/milk—instant iced coffee anywhere.

High margin, low weight, viral product.

2️⃣ Investment & Cost Breakdown

➡️ Manufacturing Cost

  • Per sachet (liquid card): ₹5
    (raw materials, concentrate, packaging)

➡️ Selling Price

  • You can easily sell for ₹40–₹50 per sachet.

➡️ Profit

  • Profit per sachet: ₹35–₹45
  • Profit margin: 70–80%


3️⃣ Raw Materials Needed

  • Coffee concentrate (liquid)
  • Flavor extracts (optional)
  • Food-grade squeeze-card packaging
  • Heat sealing machine
  • Stickers/branding covers
  • Outer packaging boxes

4️⃣ Where to Get Liquid Coffee Concentrate in India

Search for:

  • “Liquid coffee concentrate bulk suppliers India”
  • “Cold brew concentrate wholesale”
  • “RTD coffee concentrate manufacturer”

Places you’ll find suppliers:

  • Ahmedabad
  • Mumbai
  • Delhi
  • Coimbatore
  • Telangana

(These cities have beverage-base factories.)

You can also get custom formula development:

  • Any FSSAI-approved food lab can create your formula in ₹20,000–₹60,000.


5️⃣ Do You Need a Formula?

You have two options:

Option A — Buy Ready-Made Concentrate

Simplest way.
You only focus on packaging + branding.

Option B — Make Your Own Formula

You need:

  • Coffee extract
  • Preservatives (Sodium Benzoate / Potassium Sorbate)
  • Stabilizers
  • Flavour oils

A food chemist or formulation company will do it for you.

6️⃣ Legal Requirements (India)

Mandatory

✔️ FSSAI Registration (₹1500–₹5000)
Start with “FSSAI Basic” if your turnover < ₹12 lakh.
Upgrade later.

✔️ GST Registration (if you sell online)

✔️ Lab Testing Report
Shelf life test is important for liquid products.
Cost: ₹5,000–₹15,000.

7️⃣ Machines You Need

Cheap & simple:

  1. Semi-automatic liquid filler – ₹10,000–₹30,000
  2. Heat sealing machine – ₹3,000–₹8,000
  3. Packaging table
  4. Label printer – ₹3,000

Total basic setup: ₹25,000–₹40,000
(You can start even from your home kitchen if hygienic.)

8️⃣ Packaging

You need liquid squeeze cards (flat sachets).
Search terms:

  • “sauce squeeze card packaging”
  • “liquid flat pouch card”
  • “sachet card packaging India”

Vendors:
Mumbai, Delhi NCR, Rajkot, Surat—tons of manufacturers.

9️⃣ Branding Tips

Use:

  • Clean colors
  • Minimal design
  • Strong flavor names
  • “Just Fold & Squeeze” slogan

People love portable coffee, so highlight convenience.

🔟 How to Sell

Online

  • Instagram reels
  • TikTok style reels
  • Amazon
  • Meesho
  • Your own website (use Shopify)

Offline

  • Gyms
  • Colleges
  • IT offices
  • Cafes
  • Co-working spaces

1️⃣1️⃣ Marketing Strategy

✔️ Demo videos showing fold + squeeze
✔️ Iced coffee shots
✔️ 3-pack, 10-pack starter kits
✔️ Bundle with flavors: vanilla, caramel, mocha, hazelnut

This product goes viral easily due to its visual appeal.

1️⃣2️⃣ Scaling Plan

Once sales pick up:

  • Launch subscription packs
  • Add sugar-free, high-caffeine, energy coffee versions
  • Sell in corporate hampers
  • Export to UAE (simple market)

1️⃣3️⃣ Sample Pricing

Pack Cost Selling Price Profit
1 Sachet ₹5 ₹40 ₹35
5 Pack ₹25 ₹200 ₹175
10 Pack ₹50 ₹350–₹450 ₹300–₹400

High margins all the way.

1️⃣4️⃣ Summary

You need:

  • FSSAI
  • Coffee concentrate supplier
  • Packaging supplier
  • Sealing machine
  • Branding & reels
  • Start selling on IG + WhatsApp first

Investment needed: ₹20,000–₹60,000
Profit per sachet: ₹35–₹45


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