Cascara tea business plan
๐ CASCARA (COFFEE CHERRY TEA) The Zero-Waste Superfood Opportunity in India ๐ฑ 1. What is Cascara? Cascara is NOT coffee . It is the dried skin of the coffee fruit that is usually discarded after extracting coffee beans. ๐ Simple Breakdown: Coffee fruit = Cherry Bean = Coffee we drink Skin = Cascara (value-added product) ☕ Taste Profile: Naturally sweet & fruity Notes of hibiscus, rose, dried berries Low caffeine (mild energy drink) ๐ Key Regions in India: Coorg Chikmagalur Wayanad ๐ 2. Why This Business Works ๐ก Core Opportunity 1. Waste → Revenue Conversion Coffee skin is usually discarded Causes waste & pest problems for farmers You convert it into a premium product 2. Global Demand Exists Already popular in US & Europe Sold as “superfood tea” in specialty cafรฉs 3. India is Early Stage Very few brands exist High chance of first-mover advantage ๐ค 3. How to Contact Farmers (MOST IMPORTANT) This is the real foundati...