FAT BURNING WATER BUSINESS
๐ฏ๐ต MODEL — How Suntory Tokusui Works ๐ง 1. Product Type Functional water (not a medicine) Falls under Japan’s FFC (Functional Food Claim) system ๐ Meaning: Daily-use drink with mild, science-backed benefits ๐งช 2. Core Mechanism Uses a rice-derived polyphenol (HMPA-type compound) Focus: Supports fat metabolism Helps reduce visceral fat gradually ๐ Not instant ๐ Works with daily use ๐ง 3. Product Experience Clear water No strong taste Feels like normal drinking water ๐ This is important: Zero friction consumption = daily habit ๐ฏ 4. Target Market Busy people Slightly overweight consumers “Lazy wellness” audience ๐ People who want simple solutions ๐ 5. Distribution Model Sold in: Convenience stores Supermarkets Daily purchase points ๐ Not premium niche ๐ High volume + repeat purchase ๐ก 6. Why It Works (REAL REASON) Not just ingredient ๐ Daily habit product Easy to consume Trusted brand Strong positioning ๐ It ...