Business Plan: Crocs & Slippers Manufacturing


🟢 in India

1. Business Overview

  • Business Idea: Manufacture and sell affordable Crocs-style footwear and slippers for Indian markets.
  • Product Range: EVA Crocs, rubber slippers, kids’ & ladies’ fancy slippers, men’s casual footwear.
  • USP (Unique Selling Point): Affordable, durable, stylish designs with local branding.

2. Investment & Setup

a) Fixed Costs (One-Time)

Item Cost (₹)
Footwear making machine (EVA/Rubber injection moulding) 3,50,000
Moulds (different sizes & designs) 1,50,000
Setup (electrical, installation, fitting) 50,000
Working tools, packaging setup 50,000
Total Fixed Investment 6,00,000

b) Working Capital (Monthly)

Expense Amount (₹)
Raw materials (plastic granules, EVA, rubber ~1000 pairs/day × 30 days) 4,00,000 – 4,50,000
Labour (4–5 workers) 60,000 – 80,000
Electricity & water 20,000
Rent (if not own place) 15,000
Packaging & transport 40,000
Miscellaneous 25,000
Total Monthly Working Capital 5.5 – 6.0 lakhs


3. Production Capacity

  • Machine capacity: 1,000 pairs/day.
  • Monthly capacity (25 days): 25,000 pairs.
  • Cost per pair (raw material + labour + electricity + packaging): ~₹25–30.
  • Selling price (wholesale): ₹80–120 per pair (depending on design & size).

4. Revenue & Profit Estimate

a) Monthly Sales

  • If selling price avg = ₹100/pair → 25,000 × 100 = ₹25,00,000 revenue

b) Monthly Expenses

  • ~₹6,00,000

c) Monthly Profit

  • ₹18–19 lakh gross profit (before tax, interest, depreciation)
  • Even if you sell only 50% of capacity (12,500 pairs), still ₹6–7 lakh profit/month.

5. Marketing & Sales Strategy

  1. Distribution Network

    • Partner with local footwear shops in Tier-2 & Tier-3 cities.
    • Supply to wholesale markets like Agra, Delhi (Sadar Bazar), Hyderabad (Badi Chowdi), Kolkata, Chennai.
    • Sell via distributors in nearby towns.

  2. Direct to Consumer (D2C)

    • List products on Amazon, Flipkart, Meesho.
    • Create Instagram/WhatsApp business page for retail orders.

  3. Branding

    • Create a local Indian brand (short & catchy name).
    • Packaging with logo and “Made in India” appeal.

  4. Bulk Orders

    • Tie up with schools (uniform slippers), hospitals (doctor crocs), hotels (staff wear).

6. Risk & Challenges

  • Competition from established brands (Sparx, Relaxo, Crocs).
  • Need for good mould designs to attract customers.
  • Seasonal demand (higher in summer, slightly low in rainy season).

7. Growth & Expansion

  • Start with 1 machine → scale up to 2–3 machines within a year.
  • Add fancy women’s sandals & kids cartoon slippers for higher margins.
  • Export opportunities (Africa, Middle East demand cheap slippers).


With an initial investment of ₹6–7 lakh and monthly working capital ~₹6 lakh, you can run a profitable slippers & Crocs business in India. If you manage sales channels well, this business can give ₹5–10 lakh profit per month after scaling.


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