seabuckthron oil
Business Plan – Sea Buckthorn Oil & Powder Business
1. Executive Summary
- Business Name: Himalayan Gold Naturals Pvt. Ltd. (example)
- Business Model: Manufacturing & selling Seabuckthorn oil (seed oil & pulp oil) and powder (freeze-dried fruit powder, leaf powder).
- Products:
- Cold-pressed Sea Buckthorn Seed Oil (cosmetic & nutraceutical use)
- Sea Buckthorn Pulp Oil (food & pharma use)
- Sea Buckthorn Powder (nutraceuticals, teas, supplements)
- Target Market: Pharmaceutical companies, cosmetic brands, health supplement companies, online health-conscious consumers (India & export).
- Vision: To become a leading natural wellness brand providing premium seabuckthorn-based products.
- Mission: To provide sustainable, organic, and high-quality seabuckthorn products while supporting Himalayan farmers.
2. Market Opportunity
- Global Seabuckthorn market is expected to reach USD 800+ million by 2030 with CAGR of ~8–10%.
- High demand in Europe, US, China for supplements & cosmetics.
- In India: Fast-growing demand from Ayurvedic brands (Patanjali, Dabur, Himalaya, etc.).
- Product segments:
- Nutraceuticals (capsules, powders)
- Cosmetics (skin serums, lotions, hair oils)
- Functional foods (juices, energy powders)
3. Business Model
- Procurement: Tie-up with local farmers in Ladakh, Himachal Pradesh, Arunachal Pradesh (wild seabuckthorn berries).
- Processing:
- Seed drying & oil extraction (cold press / CO2 extraction).
- Juice pulp oil extraction.
- Fruit & leaf drying → grinding into powder.
- Sales Channels:
- B2B: Pharma & cosmetic companies.
- B2C: Direct online sales (Amazon, Flipkart, own website).
- Exports: Middle East, Europe, USA.
4. Products & Pricing (India Market Estimate)
| Product | Selling Price | Production Cost | Gross Margin |
|---|---|---|---|
| Seed Oil (100ml) | ₹2,500–3,000 | ₹1,200 | 55–60% |
| Pulp Oil (100ml) | ₹1,200–1,500 | ₹600 | 50–55% |
| Powder (100g) | ₹900–1,200 | ₹400 | 55–60% |
5. Production Setup
Required Machinery & Setup
- Berry washing & pulping machine – ₹3–5 Lakhs
- Seed drying unit – ₹2 Lakhs
- Cold press / CO₂ extraction unit – ₹15–20 Lakhs
- Freeze-dryer for powder – ₹8–10 Lakhs
- Grinder & packing machines – ₹5–7 Lakhs
Total Setup Cost: ₹40–50 Lakhs (small-scale unit).
6. Investment & Financials
Estimated Budget (Small Scale Unit)
- Land / Lease: ₹5–7 Lakhs (500–1000 sq ft)
- Machinery: ₹40–50 Lakhs
- Raw Material (1st season): ₹10 Lakhs
- Packaging & Branding: ₹5 Lakhs
- Working Capital: ₹10 Lakhs
Total Investment: ₹70–80 Lakhs
Revenue Projection
- Year 1: ₹1.2 Cr turnover, Net Profit ~ ₹25–30 Lakhs
- Year 2: ₹2 Cr turnover, Net Profit ~ ₹50 Lakhs
- Year 3: ₹3.5–4 Cr turnover, Net Profit ~ ₹1 Cr
7. Marketing & Sales Strategy
- Branding: Position as premium Himalayan wellness brand.
- Digital Marketing: SEO, Instagram health content, YouTube (skin & health tips).
- B2B Partnerships: Approach Ayurveda & cosmetic companies.
- Exports: Register under APEDA for food exports.
- Certifications: Organic (NPOP/NOP), GMP, FSSAI, ISO, AYUSH approval.
8. Operations & Team
- Founder/CEO: Business strategy & partnerships
- Production Manager: Machinery & quality control
- Procurement Manager: Farmer relations & raw material sourcing
- Sales & Marketing Team: Online & offline sales
- Finance/Admin: Accounts & compliance
9. Risk & Mitigation
- Raw Material Shortage: Tie-ups with farmer groups, contract farming.
- High Capital Cost: Start with seed oil & powder, add pulp oil later.
- Market Competition: Focus on premium, organic, certified products.
- Export Barriers: Partner with export consultants, APEDA membership.
10. Future Expansion
- Develop ready-to-drink Seabuckthorn juice.
- Launch capsules & herbal tea blends.
- Export brand to EU, USA with organic certification.
- Collaborate with cosmetic brands for private labeling.
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