Mini ice cream
mini assorted ice cream concept where customers get small scoops/pieces so they can try multiple flavors in one serving.
This is actually trending in some countries because:
- It attracts impulse buyers
- Reduces waste (small portions)
- Makes it more “Instagrammable”
- Encourages people to try premium flavors without committing to a big scoop
Here’s a full business plan for starting this in India:
1️⃣ Concept & USP
- Product Name Idea: "MiniScoopz" or "ByteCream"
- USP: Serve 20–25 small bite-sized ice cream balls in different flavors in a single bowl, allowing customers to try more variety.
- Target Audience: Young adults, families, kids, couples, and tourists.
- Key Attraction: Colorful presentation + wide flavor range = high social media virality.
2️⃣ Market Research
- Visit major ice cream parlors, malls, and tourist spots to understand flavor trends (mango, pista, chocolate, bubblegum, paan, etc.).
- Study competitors: Baskin Robbins, Naturals, Cream Stone, but your portion size and multi-flavor combo will differentiate you.
- Identify prime locations: malls, tourist areas, near schools/colleges, beaches, amusement parks.
3️⃣ Business Model
A. Store Type
- Kiosk (5x5 ft) in a mall or market — lower rent, high footfall.
- Small outlet (150–200 sq ft) for dine-in/takeaway.
B. Revenue Streams
- Per bowl pricing: ₹199–₹299 for 15–20 mini scoops.
- Premium flavors add-on: ₹50 extra.
- Party trays: ₹999 for 100+ scoops for events.
4️⃣ Setup & Equipment
Machinery & Tools Needed:
- Blast freezer (-35°C to -40°C) to keep balls intact.
- Ice cream ball shaper or melon scooper.
- Display freezer with glass top (₹60k–₹90k).
- Mixing table & stainless steel containers for flavors.
- POS machine for billing.
Estimated Setup Cost (Kiosk Model):
| Item | Cost (₹) |
|---|---|
| Blast Freezer | 1,50,000 |
| Display Freezer | 80,000 |
| Small Scoopers & Tools | 10,000 |
| Raw Material (First Batch) | 50,000 |
| Branding & Signage | 20,000 |
| Misc. (Licenses, Uniforms, etc.) | 15,000 |
| Total | ₹3,25,000 |
5️⃣ Raw Material & Suppliers
- Tie up with local ice cream manufacturers (e.g., Amul, Cream Bell, Vadilal) to supply bulk tubs of ice cream.
- You can also outsource to small local dairies who can make custom flavors in bulk.
- Buy food colors & natural flavoring agents for unique varieties.
6️⃣ Licensing & Compliance
- FSSAI License (mandatory for food business) – ₹2,000–₹5,000.
- Shop & Establishment License – varies by state.
- GST Registration (if turnover > ₹40 lakh/year).
- Fire safety certificate if in a mall.
7️⃣ Marketing & Branding
Offline:
- Free tasting samples for first week.
- Eye-catching LED-lit display freezer with colorful scoops visible.
- Partner with local events & birthday planners.
Online:
- Instagram Reels showcasing scoops being served.
- Collaborate with food bloggers.
- Offer “Mix Your Own Bowl” contests.
8️⃣ Financials & Profit
Example Calculation (Small Kiosk)
- Selling Price per bowl: ₹249
- Cost per bowl (raw material, labor, rent): ₹100
- Profit per bowl: ₹149
- Sell 50 bowls/day = ₹7,450 profit/day (~₹2.2 lakh/month before fixed costs).
9️⃣ Growth Potential
- Expand to franchise model after 1–2 years.
- Introduce seasonal flavors.
- Sell DIY mini scoop kits online.
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